.png)
Purpose meets performance: making shift happen
Before we had the name, we had the vision: to improve lives through fitness, inspire men to seek the best in themsleves, and create a shift in each person's way of living. Since its inception, SHIFT has been solely focusing on empowering men to seek and engage in a meaningful life. We strongly beleive that your body and mindset dictate the type of experiences you are capable of living. What started as a brick-and-mortar performance facility in New Orleans in 2017 has transformed into an online training, lifestyle, and fitness community of men driven to get the most out of themselves and their lives. Today, we help men across the world connect, elevate, and GET AFTER IT!
our process was forged from
8
10+
100+
8+
70.3 & IRONMAN FINISHES.
YEARS OF EXPERIENCE.
CLIENTS TRAINED, TRANSFORMED.
STRENGTH + CONDITIONING CERTIFICATIONS.
core values
Powered by purpose
We are passionate about helping athletes grow into their best selves. Our mission is to empower clients to overcome challenges and reach their full potential, with an unwavering commitment to their success.
connect to elevate
We believe true connection comes from recognizing individual contributions to a greater collective. By fostering curiosity, trust, and strong relationships, we create a supportive community where everyone is heard and can grow. Through connection, we elevate both our lives and our clients’, reaching our highest potential together.
make it meaningful
Every day, we show up to serve. With curiosity, skill, and passion, we help athletes unlock their full potential. We strive for meaning and impact in all we do, inspiring and supporting our athletes, team, and community. Our work reflects our purpose.
never stop growing
We believe growth fuels better service. Committed to personal development—physical, mental, emotional, and spiritual—we help athletes do the same. We lead by example, staying accountable and delivering on our promises. By continually learning and growing, we share more and serve better, driving progress for ourselves, our company, and our community.
Enjoy The journey
As individuals and as a company, we balance our drive for growth with respect for the journey. We celebrate small wins, empower others, and embrace challenges with joy. Our passion lies in showing up—for ourselves, our community, and our work—every step of the way.
.png)
